83+ Blogging Statistics, Facts And Trends In 2024

Blogging is still relevant in 2024. More than 20 billion people read blogs every month. As a result, 55% of marketers say blogging is one of the top marketing strategies to reach an audience. 

Are you planning to start a blog for your business? Or planning to optimize your existing one? This article will help you in both cases. 

In this article, you will get a complete insight into blogging statistics. I have compiled here all the essential statistics of blogging.

Let’s have a look at these statistics.

Blogging Statistics (Top Picks)

1.  Globally, there are more than 600 million blogs on the Internet. 

2. There are 32.7 million bloggers in the United States as of 2023. 

3.  76% of bloggers post the most how-to blogs, while 24% post infographics. 

4. 90.63% of pages get no organic traffic from Google. 

5. Only 32% of bloggers are checking their blog’s traffic analytics. 

6. The average cost of posting paid guest posts is around $77.80.

7. 7% of Bloggers post guest posts on only one site, while 56% post on multiple sites. 

8. The average length of blogs was 1376 words in 2022, and it was just 808 in 2014. 

9. It took 4 hours and 10 mins to write a typical blog post in 2022. This time has increased by 74% from 2014. 

10. The bloggers who post 2 to 6 posts weekly get 42% of better results, and those who post monthly get only 16% of better results. 

11. 90% of bloggers drive traffic to their content through social media, and 12% do through paid services. 

12. More than 80% of travel planning starts with the Internet. And this trend is growing day by day. 

13. WordPress users generate 70 million new blogs and 77 million new monthly comments.

14. 52% of bloggers said finding time to create and promote content is their biggest challenge in blogging.

Blogging Statistics (General)

15. Globally, there are more than 600 million blogs on the Internet. 

16. There are 32.7 million bloggers in the United States as of 2024. 

A table shows the number of bloggers in the United States from 2014 to 2022. 

Year	Number of Bloggers
2014	27.4 million
2015	28.3 million
2016	29.1 million
2017	30 million
2018	30.6 million
2019	31.2 million
2020	31.7 million
2021	32.2 million
2022	32.7 million

17. Good quality content is the top factor for a successful blog. It was rated 8.8 out of 10.

A table shows the top factors for a successful blog (Rated 0 to 10).

Top Factors	Ratings
Good Quality Content	8.8
Eye-catchy Headline and Introduction	8.5
Search Engine Optimization	7.6
Email Subscribers	7.2
Good Blog name and  URL	6.3
Social Media Share and Follows	6.0

18. Video blogs produce a strong result, with 41%. 

A table shows the top content formats that produce strong results. 

Content Format	Result
Video Blogs	41%
Contributors Quotes	34%
Audio	33%
Lists and Statistics	32%
Images	30%

19. Bloggers post more than 7.5 million blogs daily. 

A table shows the frequency of posting blogs on the Internet. 

Duration	Number of Blogs
Daily	7.5 million
Weekly	52.5 million
Monthly	225 million
Yearly	2737 million

20. When Orbit Media conducted the survey and asked questions to bloggers that does blogging work in 2022. Then, 80% of bloggers said blogging could drive results. The remaining findings of the survey are as follows:

The answer of the blogger	Share of respondents
I do not know if the blog delivers value	11%
The blog has disappointing results	9%
The blogs have some results	54%
The blogs have strong marketing results	26%

21. 33% of people read blogs to learn something new, while 20% read for entertainment. 

22. Only 10% of people read blogs for industry news. 

23. 77% of internet users read blogs. 

24. Blogs get 77 million comments monthly. 

25. Only 32% of bloggers are checking their blog’s traffic analytics. 

A table shows the frequency of checking analytics of blogs. 

Frequency	Share of Responmdenys
Always	32%
Usually	26%
Occasionally	26%
Never/Rarely	12%
I do not have access to analytics	4%

Source: Finance Online, Demandsage, Orbit Media, Ahref.

Blog Content Statistics

When it comes to blogs, content plays an important role. What kind of content you use for your blog decides your results.  

In this section, we will see the top content types, which bloggers use the most, and some other statistics. 

26. 76% of bloggers post the most how-to blogs, and 24% post infographics. 

A table shows the top content types that bloggers post the most. 

Content-Type	Share of Respondents
How-to article	76%
Lists	55%
Guides and ebooks (Long form)	43%
News and Trends	43%
Opinion	38%
Interviews	34%
Gated Content	27%
Webinars	25%
Infographics	24%
Roundups	22%

27. 35% of bloggers said Guides and ebooks are the most effective content type. They deliver strong results. 

A table shows the most effective content that delivers the most strong result.

Content-Type	Share of Respondents
Guides and ebooks	35%
Gated Content	35%
Infographics	33%
Roundups	32%
Interviews	30%
Lists	30%
Webinars	29%
How-to articles	28%
News and Trends	25%
Opinion	25%

28. 67% of bloggers said they always benefit from collaboration with influencers, but, 20% never benefit from it. 

29. 27% of bloggers sometimes benefit from collaboration with influencers, and 40% usually benefit from it. 

30. 73% of bloggers updated their content more often in 2022, and only 53% updated content in 2017.  

A table shows the percentage of bloggers who update their content more often from 2017 to 2022. 

Year	Percentage of Bloggers
2017	53%
2018	62%
2019	68%
2020	70%
2021	71%
2022	73%

31. 23% of bloggers added a video to their content in 2022, and only 15% added it in 2014. 

A table shows the percentage of bloggers who added a video to their content from 2014 to 2022. 

Year	Percentage of Bloggers
2014	15%
2015	12%
2016	15%
2017	16%
2018	19%
2019	26%
2020	25%
2021	24%
2022	23%

32. 49% of bloggers who add 7 to 10 images to their content get a better result. 

A table shows the percentage of bloggers who get better results based on visuals. 

Visuals	Bloggers who get better results from visuals
One image	21%
2 to 3 images	21%
4 to 6 images	33%
7 to 10 images	49%
More than ten images	44%
Videos	38%

Source: Orbit Media.

Blogging SEO Statistics

SEO is an essential aspect of blogging. 71% of bloggers believe that SEO is an important traffic source. 

In this section, we will see some crucial statistics about blogging SEO. 

33. 90.63% of pages get no organic traffic from Google. 

A table shows organic search traffic from Google by visitors.

Visits	Percentage of Pages
0 Visits	90.63%
1 to 10 Visits	5.29%
11 to 100 Visits	2.84%
101 to 1,000 Visits	1.04%
More than 1,001 Visits	0.21%

34. Only 5.7% of pages rank in the top 10 positions within a year of publication. 

35. The average top 10 search pages are over two years old.

36. Only 5 out of 10 bloggers do keyword research for their blogs.

37. 17% of bloggers never search for keywords. 

38. 73% of bloggers often update their old content.

39. 72% of marketers say quality content writing is the most effective SEO tactic. 

Source: Ahref.

Guest Blogging Statistics

Guest blogging is essential for all businesses to drive traffic. Many bloggers often post guest blogs to get strong results. 

In this section, I have gathered all the essential statistics about guest blogging statistics. 

40. The average cost of posting paid guest posts is around $77.80. 

41. 60% of bloggers post 1 to 5 guest posts monthly.

42. 7% of Bloggers post guest posts on only one site, while 56% post on multiple sites. 

A table shows the activities of guest post bloggers. 

Activity	Share of Respondents
I post for just one site	7%
I post for multiple sites	56%
I write the posts	52%
I come up with the ideas	87%
I do the outreach	84%
I do the prospecting	85%

43. 43% of B2B markets do guest posting.  

Source: Ahref.

Blog Length, Frequency, and Time Statistics

Every small thing matters a lot for a successful blog.

I have compiled all the necessary statistics about blogs’ length, frequency, and posing time here. That may help you in your blogging. 

44. 75% of blog readers prefer reading articles under 1,000 words. 

45. The average length of B2B blogs is 1,300 words, and B2C blogs are 1,460. 

46. The average length of blogs was 1376 words in 2022, and it was just 808 in 2014. 

A table shows the average length of blogs from 2014 to 2022. 

Year	The Average Length of Blogs
2014	808 words
2015	887 words
2016	1054 words
2017	1142 words
2018	1151 words
2019	1236 words
2020	1269 words
2021	1416 words
2022	1376 words

47. It took 4 hours and 10 mins to write a typical blog post in 2022. This time has increased by 74% from 2014. 

A table shows the time to write a typical blog post from 2014 to 2022. 

Year	Time
2014	2 hours and 24 minutes
2015	2 hours and 35 minutes
2016	3 hours and 16 minutes
2017	3 hours and 20 minutes
2018	3 hours and 28 minutes
2019	3 hours and 57 minutes
2020	3 hours and 55 minutes
2021	4 hours and 1 minute
2022	4 hours and 10 minutes

48. 34% of bloggers write blogs of 500 to 1,000 words. 

A table shows the percentage of bloggers by word of blogs. 

Words	Percentage of Bloggers
Less than 500 words	5%
500 to 1,000 words	34%
1,000 to 1,500 words	31%
1,500 to 2,000 words	19%
2,000 to 3,000 words	8%
More than 3,000 words	4%

49. Only 2% of bloggers post blogs daily, while 24% post weekly. 

A table shows the frequency of posting blogs. 

Frequency of Posting Blogs	Share of Respondents
Daily	2%
2 to 6 posts per week	12%
Weekly	24%
Several Per Month	24%
Monthly	18%
Less Than Month	6%
Irregular Intervals	14%

50. The bloggers who post 2 to 6 posts weekly get 42% of better results, while those who post monthly get only 16% of better results. 

A table shows the results of bloggers who post more frequently. 

Frequency of Posting Blogs	Get Results
2 to 6 posts per week	42%
Weekly	29%
Several Per Month	27%
Monthly	16%
Less than Monthly	14%
At Irregular Intervals	17%

51. The best time to post your blog is 7:00 A.M. because people read the blog posts the most between 7:00 A.M. to 10:00 A.M.

52. Tuesday is the best day to post a blog, followed by Thursday and Monday. 

53. Bloggers who post regularly are 128% more likely to get strong results. 

54. Posting a blog four times a week can drive traffic 3.5 times more than posting just once a week. 

Source: Orbit Media, Ojdigitalsolution.com.

Blog Traffic Statistics

For any blogger, driving traffic to get strong results is essential. 

I have compiled all the critical statistics about blog traffic in this section. 

55. 90% of bloggers drive traffic to their content through social media, while 12% do through paid services. 

A table shows how bloggers are driving traffic to their content. 

How bloggers are driving traffic to their content	Share of Respondents
Through Social Media	90%
Through Search Engine Optimization	66%
Through Email Marketing	66%
Through Paid Services	12%
Through Influencer Collaboration/Outreach	8%

Source: Orbit Media.

Travel Blogging Statistics

Nowadays, Travel blogs are gaining popularity. Every traveler searches for the destination before visiting it.

Here I have gathered all the important statistics about travel blogging. 

56. 59% of travel bloggers run more than one travel blog. 

57. More than 80% of travel planning starts with the Internet. And this trend is growing day by day. 

58. 33% of travelers use travel blogs for traveling in the United States. 

59.  Most travel blogs are 1 to 4 years old. 

60. 94% of all travel blogs sell ads. 

Source: Optionmonster.

Blogging Platforms Statistics

There are many blogging platforms, but WordPress maintains its dominance in blogging platforms, with more than 63% of the market share. 

In this section, we will see all the important blogging platforms and their statistics. 

61. WordPress users generate 70 million new blogs and 77 million new monthly comments. 

62. 71% of blogs on WordPress are written in English. 

63. The market share of the WordPress platform is 63.7% among all blogging platforms.

A table shows the market share of top blogging platforms. 

Blogging Platform	Market Share
WordPress	63.7%
Shopify	5.7%
Wix	3.6%
Squarespace	3%
Joomla	2.7%
Others	21.3%

64. The Global usage of the WordPress platform is 41.1% among all blogging platforms.

A table shows the Global usage of top blogging platforms. 

Blogging Platform	Global Usage
WordPress	41.1%
Shopify	3.8%
Wix	2.4%
Squarespace	2%
Joomla	1.8%

65. WordPress gets 409 million views on wordPress.com blog pages per month. 

66. There are 495 million blogs on Tumblr.

67. Wix has more than 180 million users and 4.2 million paying subscribers. 

68. Medium has 400,000 premium subscribers.

Source: Orbit Media, isitwp.com.  

Blogging Income Statistics

There are many platforms where bloggers can earn money. But, still, 33% of bloggers do not earn money at all. 

Here I have compiled all the top websites where you can earn money easily and many more. 

69. According to TechTipsWithTea, WordPress is the top blogging website to earn easily. 

Here is a table showing the top 10 blogging websites to earn easily. 

Rank	Top blogging websites to earn easily
1.	WordPress
2.	Hubpages
3.	Medium
4.	Blogger
5.	Ghost
6.	Squarespace
7.	Tumblr
8.	Weebly
9.	Wix
10.	LiveJournal

70. 23% of bloggers generate income from Ad/Media networks, while 19% generate from Affiliated Marketing. 

A table shows that from where bloggers are generating income. 

Income Source of Bloggers	Share of Respondents
Ad/Media Networks	23%
Services	19%
Affiliated Marketing	19%
Physical Products	15%
E-books	13%
Courses	11%
Other	1%

71. HuffPost is the top blogger by its revenue. HuffPost generates 500 million in revenue yearly. 

A table shows the top bloggers by their revenue. 

Top Bloggers	Revenue
HuffPost	500  million
Engadget	47.5 million
Moz	44.9 million
Perez Hilton	41.3 million
Copyblogger	33.1 million
Mashable	30 million
TechCrunch	22.5 million
Envato Tuts+	10 million
Smashing Magazine	5.2 million
Gizmodo	4.8 million

72. The average income of a blogger is $51,120 annually in the United States. 

73. The average monthly salary of the blogger is $8,000. 

74. 65% of bloggers make money from freelancing. 

75. 33% of bloggers do not earn money at all. 

76. Bloggers who earn more than $50k per year create a non-live video the most. 

A table shows the percentage of bloggers who earn more than $50K per year by video type. 

Video-type	Bloggers earning over $50K	Lower-income bloggers
Non-live Video	42%	10%
Paid Promotion	31%	3%
Live Video	26%	5%
Collaboration/Partnership	19%	4%
Manage a Community Forum or Social Media Groups	13%	3%
Sell an Online Course	12%	4%
Provide a Free Tool	8%	1%
Podcasting	5%	1%

77. The most profitable niche is Food Blog Niche. They have the highest median monthly income of $9,169. 

Source: TechTipsWithTea, Orbit Media, isitwp.com, Ahref.

Business Blog Statistics

Blogging is essential for any business to promote its brand, reach an audience, increase sales, etc. 

In this section, we will see all the important statistics about business blogs. 

78. 53% of marketers say blogging is their top content marketing strategy to promote their business. 

79. 94% of B2C marketers used social media content in the last 12 months. 

A table shows the content type B2C marketers used in the last 12 months. 

Content-Type	Share of Respondents
Social Media Content (e.g., Tweets, Stories)	94%
Blog Post/ Short Articles	80%
Email Newsletters	74%
Videos (Excluding Live Streaming)	66%
Infographics/Charts/Images/Dada Viz	54%
IOn-Person Event (Live Events, Conferences)	50%

80. 24.17% of bloggers started blogs as an outlet for creative expression, while 16.02% started to become self-employed. 

A table shows why bloggers started blogging. 

Reason To Start Blogging	Share of Respondents
An Outlet For Creative Expression	24.17%
Become Self-Employed	16.02%
Build An Audience	12.33%
Teach What I Know	12.43%
Earn More Money	12.23%
Build A Company	7.38%
Serve A Particular Audience	5.34%
It Was A Calling	3.59%
Other	6.5%

Source: Demandsage, Ahref.

Bloggers Challenge Statistics

Before starting any blog, you should know about bloggers’ challenges. 

Here I have compiled all the challenges that bloggers face. These statistics can help you to overcome these challenges in the future.  

81. 52% of bloggers said finding time to create and promote content is their biggest challenge in Blogging. 

A table shows the top challenges of Blogging. 

Top challenges of Blogging	Share of Respondents
Finding time to create and promote content	52%
Getting traffic and attracting visitors	46%
Creating quality content consistently	39%
Creating enough content consistently	33%
Coming up with the relevant topic	22%
Getting support from within the organization	13%

82. 27% of internet users used ad-blocking software in the United States in 2021. 

A table shows the Ad-blocking user penetration rate in the United States from 2014 to 2021. 

Year	Use of Ad-blocking software
2014	15.7%
2015	20.6%
2016	21.5%
2017	23.6%
2018	24.9%
2019	25.8%
2020	26.4%
2021	27%

Source: Ahref.

Top Blog Websites Statistics

There are more than 600 million blogs on the internet. But very few get millions of monthly search traffic. 

In this section, we will see the statistics of the top 20 blog websites. 

83. nerdwallet.com is the leading blogging site according to its monthly search traffic. Its monthly search traffic is 79.2 million. 

A table shows the top 20 blogging websites by monthly search traffic. 

Top Blogging Websites	Monthly Search Traffic
techradar.com	46.5 million
cnet.com	29.5 million
digitaltrends.com	20.1 million
huffpost.com	13.4 million
tomsguide.com	13.9 million
nerdwallet.com	79.2 million
howtogeek.com	13.3 million
pcmag.com	21.1 million
techcrunch.com	7.4 million
consumerreports.com	14.6 million
mashable.com	5.8 million
thenextweb.com	2.9 million
nymag.com	5.2 million
tmz.com	5.4 million
thewirecutter.com	6.1 million
lifehacker.com	4 million
t3.com	2.8 million
engadget.com	2.4 million
zdnet.com	4.9 million
gizmodo.com	0.8 million

Source: Firstsiteguide.com.

Conclusion: Blogging Statistics

Whatever your blog is about, your good quality content is essential to attract traffic, audience, and sales success. 

With good content, you need to understand a few more things about blogs, such as the timing of posting a blog, the length of the blog, the frequency of posting, etc. These small things can give you substantial results. 

I hope this compilation of blogging statistics taught you something new and interesting. Use these statistics to start your blog and achieve success. 

FAQs- Blogging Statistics