With almost 92% of the search engine market share belonging to Google, it is preferred by millions of people to search for their everyday queries.
Plus, most users search on Google to find inspiration for gifts, to check for the latest news, updates on sports, the latest movie releases, and much more. With these Google search has become an inseparable part of our daily lives.
This gives an opportunity for marketers to advertise on Google and reach a large audience. If you are one of them, Google search statistics will provide you with a helping hand in understanding the latest trends on Google.
So without further ado, let’s understand the latest facts and figures related to Google searches.
Google Search Statistics: Top Picks
- Over 8.5 searches are made per day on Google, that means 594,000 searches take place on the search engine every minute.
- Around 16% to 17% of search queries made on Google are unique.
- A person makes an average of 3 to 4 searches per day.
- Students are likely to make more Google searches daily.
- While delivering the search results, more than 200 factors are considered by Google.
- Approximately 91.8% of Google searches are long tail keywords.
- After searching for a query on Google, 90% of the users click on the top three search results.
- Google Lens is used atleast 8 billion times in a month for making a web search.
- After searching for a keyword on Google, only 0.44% of the people go to the second page.
- 96.17% of the mobile search market belongs to Google.
- 84.08% of the desktop search market belongs to Google.
How Many Google searches are done per day?
- 8.5 billion Google searches are made per day.
On average, 99,000 searches take place on Google every second. It equals 594,000 searches every single minute.
The following table displays the breakdown of the number of Google searches made.
| Time | The number of Google searches. |
| 1 second | 99,000 |
| 1 Minute | 594,000 |
| 1 Hour | 35.64 million |
| 1 Day | 8.5 billion |
| 1 Month | 26.28 billion |
| 1 Year | 9.5 trillion |
Source: internet live stats.
Google search usage statistics
- Between 16% to 20% of the search queries made on Google are new.
- On average, a person makes 3 to 4 Google searches per day.
- 84% of the people said that they used Google over three times a day.
- 46% of people begin their search for a product on Google.
Most people search for a product on Google and look for its review before buying it. However, the rest, 54% of the people start their product research on Amazon.
- 85% of the users find what they are searching for in the initial search.
They do not have to change the keyword or dig into the searches to get the desired result. However, the rest 15% of the users need to change their keywords to get the required results.
- 55% of teenagers in the United States reported using voice search on Google daily.
Voice search has become one of the latest trends in today’s era. Most teenagers choose voice search over traditional search due to its convenience and ease.
Google search engine statistics
- Google.com is the most visited website.
Google.com is visited around 89.3 billion times each month. Billions of users rely on Google to search for their daily queries.
Source: Oberlo.
- 16.3% of the organic traffic in the United States comes from searching for the term ‘Google.’
- Google dominates 91.9% of the search engine market.
Since its launch in 1997, Google has dominated the search engine market. Plus, it generates the highest revenue as compared to the other search engines. And with the expansion of its services, Google has grown further.
The following table displays the share of the search engine market owned by different search engines.
| Search Engine | Share of search engine market. |
| 91.9% | |
| Bing | 2.88% |
| Yahoo! | 1.51% |
| YANDEX | 1.27% |
| Baidu | 1.16% |
Source: Oberlo.
- Google considers more than 200 factors while delivering search results.
- When a site moves up by a place in Google search, its CTR improves by 30.8%.
- The Google search index takes up more than 100,000,000 GB.
Google search statistics for business
- Google search and advertising tools were able to contribute around $426 billion to the United States in economic activity in a single year.
- Google Trends recorded that almost 91.8% of the queries processed on Google are found to be long tail keywords.
- There is a 10 to 15% increase in Google’s total search volume every year.
- $8 profit is made by just spending $1 on Google Ads due to its vast reach.
- In 62.78% of the cases, Google edits the submitted meta description.
Google SERP
- 90% of Google users said that they are likelier to click on the top set of results obtained after searching for a query on Google.
- 60% of the mobile users said that they are more likely to click on the top 2 or 3 search results obtained after searching a query on Google.
Most mobile users tend to click on the first result to find an answer to their query. At the same time, some proceed to second and third search results at the most.
- Only 0.44% of the people visit the second page of the search results.
Most of the people are likely to get their answers from the first page of the search result. Hence a negligible amount of people will take a look at the second page of the search results.
- 23% of the visitors on a site are directly through organic search results.
Source: Oberlo, Google Search Analytics.
Google Lens statistics
- Google Lens is used atleast 8 billion times in a month.
Google search has been upgraded over time, and today Google Lens is used by billions of people around the globe. It is quite popular among teens as it can translate text, supports more than 100 languages, and can read text aloud.
Source: Google.
Mobile Google search statistics
- More than 63% of the organic traffic in the United States is recorded to originate from mobile devices.
Most of the searches around the globe are carried out through mobile devices. It is more convenient and accessible to search on Google through a smartphone.
- 69% of the paid advertisement clicks on the Google search engine are recorded from mobile devices.
- Mobile searches for local businesses on Google search grew by 250% over the last few years.
This increase has been recorded as most businesses are registered online, and people can find anything they need from the nearest shops.
- Google owns 96.17% of the share in the mobile search market as of 2023.
Comparatively, at the beginning of the year 2022, it owned just a 94.84% share of the mobile search engine market.
Here is a table displaying the mobile search market share by Google over the past Quarter.
| Quarter | Mobile search market share of Google. |
| Q4 2022 | 96.17% |
| Q3 2022 | 96.27% |
| Q2 2022 | 95.3% |
| Q1 2022 | 94.84% |
Source: Statista.
Share of Google on the desktop search market
- Google owns 84.08% of the worldwide desktop search market share.
Bing owns 8.95% of the desktop search market share, and Yahoo owns 2.6% of the desktop market share. DuckDuckGo dominates just 0.84% of the market share.
The following table displays the desktop search market share of Google and different browsers.
| Search Engine | Desktop search market share. |
| 84.08% | |
| Bing | 8.95% |
| Yahoo | 2.6% |
| Baidu | 0.67% |
| Yandex | 1.51% |
| DuckDuckGo | 0.84% |
Source: Statista.
What is the number 1 searched thing on Google?
- The most searched term on Google was Wordle in the year 2022.
The second most searched search was India vs. England, and Ukraine was the third.
Here is a table displaying the most searched searches on Google in the year 2022.
| Rank | Most searched terms on Google in 2022. |
| #1 | Wordle |
| #2 | India vs. England. |
| #3 | Ukraine |
| #4 | Queen Elizabeth |
| #5 | India vs. SA |
| #6 | World Cup |
| #7 | India vs. West Indies |
| #8 | iPhone 14 |
| #9 | Jeffrey Dahmer |
| #10 | Indian Premier League |
- “Euphoria” was the most searched TV show on Google as of 2022, and Thor: “Love and Thunder” is the most searched movie on Google.
The following table displays the most search queries on Google as of 2022 in different categories.
| Category | Most searched keyword |
| News | Ukraine |
| Athletes | Novak Djokovic |
| People | Johnny Depp |
| Matches | India vs. England |
| Recipe | Paneer Pasanda |
| Movies | Thor: Love and Thunder |
| TV Shows | Euphoria |
| Songs | Tak Ingin Usai – Keisya Levronka |
| House Plants | Philodendron |
Source: Google Trends.
What is the top Searched Keyword On Google Worldwide? (All Time)
- ‘youtube’ is the most searched term on Google worldwide, with a monthly search volume of 387.75 million.
According to SimilarWeb, it has a yearly traffic of 3.16 billion. Apart from that, some of the most searched terms on Google are ‘facebook,’ ‘pornhub,’ ‘weather’, etc.
Here is a table displaying the most searched terms on Google.
| Search term | Monthly Search Volume | Yearly Traffic | Organic | Paid |
| youtube | 387.75 million | 3.16 billion | 3.04 billion | 118.34 million |
| 322.60 million | 1.7 billion | 1.69 billion | 43.12 million | |
| pornhub | 198.77 million | 205.26 billion | 205.26 million | 0 |
| weather | 189.56 million | 60.83 billion | 56.22 million | 4.61 million |
| translate | 178.48 million | 19.15 billion | 19.15 million | 2.55 K |
| amazon | 171.59 million | 527.86 billion | 378.36 million | 149.50 million |
| google translate | 140.65 million | 37.43 billion | 37.42 million | 1.43 K |
| xvideos | 138.88 million | 131.54 billion | 131.54 million | 0 |
| gmail | 135.21 million | 235.65 billion | 234.70 million | 955.5 K |
| 117.25 million | 439.08 billion | 430.04 million | 9.03 million |
Source: Similar Web.
What are the top searches on Google in the United States?
- Weather is the most searched term on Google in the United States.
It has a search volume of 95.65 million. It is followed by the term ‘facebook’, with a search volume of 76.93 million.
Here is a table displaying the top 10 searches made on Google in the United States.
| Search term | Monthly Search Volume | Yearly Traffic | Organic | Paid |
| weather | 95.65 million | 51.33 million | 46.73 million | 4.59 million |
| 76.93 million | 358.87 million | 358.62 million | 250.88 K | |
| youtube | 71.03 million | 559.83 million | 553.53 million | 6.30 million |
| amazon | 65.71 million | 280.92 million | 205.49 million | 75.43 million |
| pornhub | 51.42 million | 42.99 million | 42.99 million | 0 |
| nba | 50.51 million | 17.54 million | 17.54 million | 0 |
| nfl | 33.27 million | 13.79 million | 13.79 million | 0 |
| gmail | 29.97 million | 54.99 million | 54.99 million | 5.08 K |
| google translate | 23.94 million | 10.62 million | 10.62 million million | 0 |
| wordle | 23.46 million | 129.28 million | 129.28 | 0 |
Paid Google Trends 2023
- The top paid keyword is ‘Amazon’ worldwide, as well as in the United States and the United Kingdom.
- ‘NBA’ is the most expensive search term in the top 100. It has a CPC of $2.62.
- ‘macys’ is the most expensive search term in the top 1,000. It has a CPC of $11.44.
- ‘Amber Heard’ is the least expensive search term in the top 100 Google searches.’ It has a CPC of $2.62.
- The keyword ‘yt’ receives more organic traffic than the term ‘youtube.com.’ It gets a huge number of clicks from paid searches.
What is the most searched question globally?
- “how many ounces are in a cup” is the most searched question on Google worldwide.
It has a search volume of 3,900,000. The second most searched question is, “how many centimeters is an inch” with a search volume of 2,000,000.
Here is the table displaying the most searched question on Google.
| Rank | Keyword | Search Volume |
| 1 | “how many ounces in a cup” | 3,900,000 |
| 2 | “how many centimeters is an inch” | 2,000,000 |
| 3 | “how late is the closest grocery store open” | 2,000,000 |
| 4 | “cuando cobro” | 2,000,000 |
| 5 | “なにわ男子” | 1,700,000 |
| 6 | “what to watch” | 1,400,000 |
| 7 | “what time is it” | 1,200,000 |
| 8 | “where the crawdads sing” | 1,100,000 |
| 9 | “where is my train” | 1,000,000 |
| 10 | “o que significa” | 950,000 |
Source: Ahrefs.
What is the most searched question in the United States?
- “What to watch” is the most searched question in the United States. It has a search volume of 1,300,000.
The second most searched question on Google in the United States is “what time is it” with a search volume of 1,200,000.
The following table displays the most searched questions in the United States with their search volumes.
| Rank | Keyword | Search Volume |
| 1 | “what to watch” | 1,300,000 |
| 2 | “what time is it” | 1,200,000 |
| 3 | “how many ounces in a cup” | 1,100,000 |
| 4 | “where the crawdads sing” | 1,100,000 |
| 5 | “how i met your father cast” | 850,000 |
| 6 | “where am i” | 780,000 |
| 7 | “where my refund” | 740,000 |
| 8 | “how many ounces in a gallon” | 650,000 |
| 9 | “how many weeks in a year” | 650,000 |
| 10 | “dove cameron” | 640,000 |
Source: Ahrefs.
Who Was The Most Searched Person On Google?
- The most searched person on Google was reported to be “Johnny Depp.”
At the same time, the second most searched person on Google was “Will Smith.”
Here is a table displaying the most searched person on Google.
| Rank | Top Searched People |
| 1 | Johnny Depp |
| 2 | Amber Heard |
| 3 | Will Smith |
| 4 | Chris Rock |
| 5 | Vladimir Putin |
| 6 | Vladimir Putin |
| 7 | Anna Sorokin (Delvey) |
| 8 | Andrew Tate |
| 9 | Rishi Sunak |
| 10 | Simon Leviev |
Source: Google Trends.
Who Was The Most Searched Actor On Google?
- “Johnny Depp” is also the most searched actor on Google.
Similar to the list of the most searched people, “Johnny Depp” also tops the list of the most searched actors. Will Smith followed him as the second most searched actor on Google.
Here is a table displaying the most searched actors on Google as of 2022.
| Rank | Top Searched Actor |
| 1 | Johnny Depp |
| 2 | Will Smith |
| 3 | Amber Heard |
| 4 | Chris Rock |
| 5 | Jada Pinkett Smith |
| 6 | Joseph Quinn |
| 7 | Evan Peters |
| 8 | Andrew Garfield |
| 9 | Julia Fox |
| 10 | Ezra Miller |
Source: Google Trends.
Which are the most popular Google Searches worldwide?
- The term Wordle is the most popular search in the United States, Spain, the United Kingdom, and Canada.
Other most popular searches were Ukraine in Italy and Germany and Election 2022 in Brazil.
The following table displays the most popular searches in different countries of the world.
| Country | Most Popular Google Searches. |
| United States | Wordle |
| Canada | Wordle |
| United Kingdom | Wordle |
| Germany | Ukraine |
| Italy | Ukraine |
| Spain | Wordle |
| Mexico | Dani Alves |
| Brazil | Elections 2022 |
Source: Statista
Conclusion- Google Search Statistics
I hope the above article has helped you to learn about the latest search trends on Google. Google is one of the largest search engines used by people to ask random and many silly questions.
However, this is a great opportunity to seize a large audience for business by ranking for searches as well as through paid ads.
You can visit our website for other such articles related to SEO and Google.
